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Audi A1 vs BMW 1 Series – Which one offers the better deal?

Two cars, one duel: Audi A1 meets BMW 1 Series.
Which one wins in performance, efficiency and value for money? Find out now!

A1 @ Audi AG

An Enthralling Hatchback Rivalry: Audi A1 vs BMW 1er Reihe

When it comes to the world of compact luxury, the Audi A1 and the BMW 1er Reihe (1 Series) both command attention. Both vehicles offer potent engines, eye-catching designs, and sophisticated technology. Let's dive deeper into the specifics that differentiate these two iconic hatchbacks in terms of performance, innovation, and overall driving experience.

1 Series @ BMW Group Press

Engine Performance and Driving Dynamics

The Audi A1, a beloved creation from the German automaker, is available with a range of petrol engines offering between 95 to 207 horsepower. Its front-wheel-drive system is tailored to provide a nimble driving feel, especially in urban settings. The power outputs are complemented by practical torque figures up to 320 Nm, allowing for a lively drive. Featuring both manual and dual-clutch automatic transmissions, the A1 caters to diverse driving preferences.

In contrast, the BMW 1er Reihe expands its appeal with a selection of petrol, diesel, and mild-hybrid engines ranging from 122 to an exhilarating 300 horsepower. It is available with either front-wheel or all-wheel drive, offering improved traction and stability, particularly in adverse conditions. The BMW's dual-clutch automatic transmission offers seamless gear transitions, enhancing the sporty and responsive character that BMW enthusiasts cherish.

A1 @ Audi AG

Fuel Efficiency and CO2 Emissions

For the eco-conscious driver, fuel economy and emissions are critical considerations. The Audi A1's consumption ranges between 5.3 to 6.5 L/100km with CO2 emissions spanning from 120 to 147 g/km. This efficiency settles the A1 into a practical option for everyday driving without hefty fuel bills.

The BMW 1er Reihe exhibits a slightly more varied range, with consumption figures between 4.3 and 7.6 L/100km and CO2 emissions from 112 to 173 g/km. It showcases a balanced approach between performance and economy, with its diesel and mild hybrid options particularly standing out for efficiency.

1 Series @ BMW Group Press

Design and Interior Comfort

Both hatchbacks maintain a high standard of aesthetic appeal, each exuding brand-specific styles. The Audi A1 measures around 4,046 mm in length, with a compact stance suitable for tight city maneuvering. Meanwhile, the BMW 1er Reihe is slightly longer at 4,361 mm, offering more interior space.

The trunk capacity stands as another pivotal difference, with the A1 providing 335 liters of storage and the BMW offering a spacious 380 liters, making it more accommodating for those with cargo considerations.

A1 @ Audi AG

Technological Innovations and Safety

Modern drivers expect cutting-edge technology, and both the Audi A1 and the BMW 1er Reihe deliver. The A1 is equipped with state-of-the-art infotainment systems and driver assistance features, further enhanced with optional Audi Virtual Cockpit.

The BMW counters with its iDrive system, offering a superior interface and connectivity options. Driver assistance and safety features are abundant, aiming to provide a secure and comfortable driving experience. The use of mild-hybrid technology in the BMW also exemplifies a progressive step towards greener driving solutions.

1 Series @ BMW Group Press

Conclusion

Choosing between the Audi A1 and the BMW 1er Reihe comes down to the individual priorities of each driver. The Audi shines with its balanced economy and urban convenience, while the BMW offers spirited performance and a more luxurious feel. Both have proven themselves as leaders in the compact luxury hatchback category, ensuring that no matter the choice, drivers receive top-tier German automotive craftsmanship.

Here’s where it gets real: The technical differences in detail

A1 @ Audi AG

Costs and Efficiency:

When it comes to price and running costs, the biggest differences usually appear. This is often where you see which car fits your budget better in the long run.

Audi A1 has a clearly advantage in terms of price – it starts at 19700 £, while the BMW 1 Series costs 28800 £. That’s a price difference of around 9129 £.

Fuel consumption also shows a difference: BMW 1 Series manages with 4.30 L and is therefore noticeable more efficient than the Audi A1 with 5.20 L. The difference is about 0.90 L per 100 km.

1 Series @ BMW Group Press

Engine and Performance:

Under the bonnet, it becomes clear which model is tuned for sportiness and which one takes the lead when you hit the accelerator.

When it comes to engine power, the BMW 1 Series has a distinct edge – offering 300 HP compared to 207 HP. That’s roughly 93 HP more horsepower.

In acceleration from 0 to 100 km/h, the BMW 1 Series is clearly perceptible quicker – completing the sprint in 4.90 s, while the Audi A1 takes 6.50 s. That’s about 1.60 s faster.

In terms of top speed, the BMW 1 Series performs barely noticeable better – reaching 250 km/h, while the Audi A1 tops out at 245 km/h. The difference is around 5 km/h.

There’s also a difference in torque: BMW 1 Series pulls somewhat stronger with 400 Nm compared to 320 Nm. That’s about 80 Nm difference.

A1 @ Audi AG

Space and Everyday Use:

Whether family car or daily driver – which one offers more room, flexibility and comfort?

Both vehicles offer seating for 5 people.

In curb weight, Audi A1 is distinct lighter – 1175 kg compared to 1465 kg. The difference is around 290 kg.

In terms of boot space, the BMW 1 Series offers slightly more room – 380 L compared to 335 L. That’s a difference of about 45 L.

In maximum load capacity, the BMW 1 Series performs hardly perceptible better – up to 1200 L, which is about 110 L more than the Audi A1.

When it comes to payload, BMW 1 Series slight takes the win – 510 kg compared to 470 kg. That’s a difference of about 40 kg.

Who wins the race?

The BMW 1 Series proves to be wins the duel decisively and therefore becomes our DriveDuel Champion!
BMW 1 Series is the better all-rounder in this comparison.

from about £28,800
1 Series @ BMW Group Press

BMW 1 Series

  • Engine Type : Diesel, Petrol MHEV, Diesel MHEV, Petrol
  • Transmission : Automatic
  • Drive Type : Front-Wheel Drive, All-Wheel Drive
  • Power HP : 122 - 300 HP
  • Consumption L/100km : 4.3 - 7.6 L

Audi A1

The Audi A1 is a compact premium hatch that wraps Audi's polished design and surprisingly grown-up cabin into a city-friendly package. It’s poised and fun to drive, a smart pick for buyers who want luxury flair without the fuss of a bigger car — and it makes tight parking feel almost enjoyable.

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BMW 1 Series

5 (1)
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The BMW 1 Series is a compact premium hatchback that injects a proper sense of driving fun into everyday life, with sharp handling and a cabin that punches above its class. It’s a great pick for buyers who want sporty manners without losing practicality, and yes, you’ll still get that unmistakable BMW grin behind the wheel.

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Audi A1
BMW 1 Series
A1 @ Audi AG
1 Series @ BMW Group Press

Costs and Consumption

Price
19700 - 28300 £
Price
28800 - 51100 £
Consumption L/100km
5.2 - 6.4 L
Consumption L/100km
4.3 - 7.6 L
Consumption kWh/100km
-
Consumption kWh/100km
-
Electric Range
-
Electric Range
-
Battery Capacity
-
Battery Capacity
-
co2
118 - 146 g/km
co2
112 - 173 g/km
Fuel tank capacity
40 L
Fuel tank capacity
49 L

Dimensions and Body

Body Type
Hatchback
Body Type
Hatchback
Seats
5
Seats
5
Doors
5
Doors
5
Curb weight
1175 - 1365 kg
Curb weight
1465 - 1625 kg
Trunk capacity
335 L
Trunk capacity
300 - 380 L
Length
4029 - 4046 mm
Length
4361 mm
Width
1740 - 1756 mm
Width
1800 mm
Height
1409 - 1459 mm
Height
1459 mm
Max trunk capacity
1090 L
Max trunk capacity
1135 - 1200 L
Payload
410 - 470 kg
Payload
475 - 510 kg

Engine and Performance

Engine Type
Petrol
Engine Type
Diesel, Petrol MHEV, Diesel MHEV, Petrol
Transmission
Manuel, Automatic
Transmission
Automatic
Transmission Detail
Manual Gearbox, Dual-Clutch Automatic
Transmission Detail
Dual-Clutch Automatic
Drive Type
Front-Wheel Drive
Drive Type
Front-Wheel Drive, All-Wheel Drive
Power HP
95 - 207 HP
Power HP
122 - 300 HP
Acceleration 0-100km/h
6.5 - 11.5 s
Acceleration 0-100km/h
4.9 - 9.8 s
Max Speed
182 - 245 km/h
Max Speed
210 - 250 km/h
Torque
175 - 320 Nm
Torque
230 - 400 Nm
Number of Cylinders
3 - 4
Number of Cylinders
3 - 4
Power kW
70 - 152 kW
Power kW
90 - 221 kW
Engine capacity
999 - 1984 cm3
Engine capacity
1499 - 1998 cm3

General

Model Year
2025
Model Year
2024
CO2 Efficiency Class
D, E
CO2 Efficiency Class
D, C, F
Brand
Audi
Brand
BMW
What drive types are available for the Audi A1?

Available configurations include Front-Wheel Drive.

The prices and data displayed are estimates based on German list prices and may vary by country. This information is not legally binding.