@ Audi AG
@ BMW Group Press
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Audi A6 Avant vs BMW 3 Series Touring – Which car suits you better?

Two cars, one duel: Audi A6 Avant meets BMW 3 Series Touring.
Which one wins in performance, efficiency and value for money? Find out now!

A6 Avant @ Audi AG

As the wagon segment continues to evolve, two prominent players, the Audi A6 Avant and the BMW 3er Touring, stand out with their blend of performance, technology, and practicality. This article delves deep into comparing these two automotive masterpieces, focusing on their technical aspects and innovations.

3 Series Touring @ BMW Group Press

Design and Dimensions

Both vehicles sport distinctive designs that embody their brands' philosophies. The Audi A6 Avant emanates sophistication with its sleek silhouette and a length reaching up to 4,995 mm. Measuring slightly shorter at 4,801 mm, the BMW 3er Touring combines elegance with sportiness. With widths of 1,951 mm for the A6 Avant and 1,903 mm for the 3er Touring, both offer ample space for comfort while being visually appealing.

When it comes to height, the A6 Avant stands at 1,467 mm, providing a commanding view of the road, while the 3er Touring, at 1,448 mm, maintains a sportier appearance. Both cars feature practical trunk capacities, with the A6 Avant offering up to 565 liters compared to the 3er Touring’s maximum of 500 liters, making them suitable for family adventures or daily errands.

A6 Avant @ Audi AG

Powertrain Options and Performance

Audi presents an impressive range of powertrains for the A6 Avant, including Diesel MHEV, petrol MHEV, and plugin hybrid variants. The power outputs range from 163 to a remarkable 630 HP, appealing to a broad spectrum of drivers. On the acceleration front, the A6 Avant’s impressive 0-100 km/h times can be as low as 3.4 seconds with the high-performance variant.

In contrast, the BMW 3er Touring also offers a selection of efficient and powerful engines, ranging from petrol to hybrid options. Power outputs peak at 374 HP, with acceleration times reaching 4.6 seconds for its high-performance models. The maximum torque levels also reflect each vehicle's capabilities, with the A6 Avant topping up to 850 Nm, showcasing its raw power against the 3er Touring's maximum of 700 Nm.

3 Series Touring @ BMW Group Press

Transmission and Drive Options

Both the A6 Avant and the 3er Touring utilize advanced automatic transmissions, with Audi employing its dual-clutch system for quick shifts, enhancing the driving experience. The A6 Avant is available in both front-wheel drive and all-wheel drive configurations, catering to varied terrain and weather conditions.

On the other hand, the BMW 3er Touring typically offers rear-wheel drive with all-wheel drive as an option, promoting an engaging driving experience that appeals to the enthusiast driver. Each model delivers a dynamic handling characteristic that highlights their engineering prowess.

A6 Avant @ Audi AG

Efficiency and Sustainability

Fuel consumption is a crucial consideration in today’s automotive landscape, and both models offer commendable efficiency. The A6 Avant's diesel variants can achieve fuel consumption as low as 5.4 L/100km, while the 3er Touring impressively registers a low of 5.1 L/100km, appealing to eco-conscious buyers.

In terms of electric capabilities, both manufacturers are integrating hybrid technology into their lines. The A6 Avant's electric range reaches up to 65 km, thanks to its 14.4 kWh battery, while the 3er Touring excels slightly with an electric range of 96 km on a slightly larger 19.5 kWh battery, making it suitable for short urban commutes without any fuel reliance.

3 Series Touring @ BMW Group Press

Interior and Technological Innovations

Inside, the Audi A6 Avant is characterized by its luxurious ambiance, filled with high-quality materials and cutting-edge technology. Audi's MMI infotainment system is intuitive, boasting dual touchscreens that integrate seamlessly with its digital cockpit, enhancing the driving experience with advanced navigation and connectivity features.

The BMW 3er Touring, known for its driver-centric cabin, offers the latest version of the iDrive system, which continues to impress with its responsiveness and usability. It combines a digital dashboard with a large central touchscreen, ensuring that technology is at the driver's fingertips.

A6 Avant @ Audi AG

Conclusion

In the battle of the German wagons, the Audi A6 Avant and the BMW 3er Touring both offer unique advantages tailored to different tastes and preferences. The A6 Avant dazzles with its advanced powertrain options and unparalleled luxury, while the 3er Touring stands strong with its sporty handling and efficiency. Ultimately, the choice comes down to the individual driver’s priorities — whether one leans towards elegance or sportiness, both vehicles promise a thrilling driving experience.

Here’s where it gets real: The technical differences in detail

3 Series Touring @ BMW Group Press

Costs and Efficiency:

When it comes to price and running costs, the biggest differences usually appear. This is often where you see which car fits your budget better in the long run.

BMW 3 Series Touring has a evident advantage in terms of price – it starts at 41100 £, while the Audi A6 Avant costs 49700 £. That’s a price difference of around 8657 £.

Fuel consumption also shows a difference: Audi A6 Avant manages with 2.30 L and is therefore slight more efficient than the BMW 3 Series Touring with 2.50 L. The difference is about 0.20 L per 100 km.

As for range, the Audi A6 Avant performs minimal better – achieving up to 101 km, about 4 km more than the BMW 3 Series Touring.

A6 Avant @ Audi AG

Engine and Performance:

Power, torque and acceleration say a lot about how a car feels on the road. This is where you see which model delivers more driving dynamics.

When it comes to engine power, the BMW 3 Series Touring has a evident edge – offering 550 HP compared to 367 HP. That’s roughly 183 HP more horsepower.

In acceleration from 0 to 100 km/h, the BMW 3 Series Touring is clearly perceptible quicker – completing the sprint in 3.50 s, while the Audi A6 Avant takes 4.70 s. That’s about 1.20 s faster.

In terms of top speed, the BMW 3 Series Touring performs somewhat better – reaching 300 km/h, while the Audi A6 Avant tops out at 250 km/h. The difference is around 50 km/h.

There’s also a difference in torque: BMW 3 Series Touring pulls evident stronger with 700 Nm compared to 550 Nm. That’s about 150 Nm difference.

3 Series Touring @ BMW Group Press

Space and Everyday Use:

Beyond pure performance, interior space and usability matter most in daily life. This is where you see which car is more practical and versatile.

Both vehicles offer seating for 5 people.

In curb weight, BMW 3 Series Touring is somewhat lighter – 1650 kg compared to 1865 kg. The difference is around 215 kg.

In terms of boot space, the Audi A6 Avant offers minimal more room – 503 L compared to 500 L. That’s a difference of about 3 L.

In maximum load capacity, the Audi A6 Avant performs barely noticeable better – up to 1534 L, which is about 24 L more than the BMW 3 Series Touring.

When it comes to payload, Audi A6 Avant hardly perceptible takes the win – 570 kg compared to 520 kg. That’s a difference of about 50 kg.

Who wins the race?

The BMW 3 Series Touring proves to be outperforms in nearly all aspects and therefore becomes our DriveDuel Champion!
BMW 3 Series Touring is the better all-rounder in this comparison.

from about £41,100
3 Series Touring @ BMW Group Press

BMW 3 Series Touring

  • Engine Type : Diesel MHEV, Petrol, Petrol MHEV, Plugin Hybrid
  • Transmission : Automatic
  • Drive Type : Rear-Wheel Drive, All-Wheel Drive
  • Power HP : 150 - 550 HP
  • Consumption L/100km : 2.5 - 10.5 L
  • Electric Range : 91 - 97 km

Audi A6 Avant

The Audi A6 Avant wraps executive poise and usable practicality into an impeccably finished estate that makes everyday driving feel noticeably more grown-up. It serves up a calm, composed ride and clever packaging for buyers who want space and refinement without ostentation — the sensible choice that still manages to impress.

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BMW 3 Series Touring

The BMW 3 Series Touring blends sporting poise with everyday practicality, wrapping sharp handling and a premium cabin into a wagon that actually makes errands feel enjoyable. It’s the kind of car that hides a family-hauler’s sense of duty beneath a driver's-car attitude — useful, classy, and just cheeky enough to make you smile on the open road.

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Audi A6 Avant
BMW 3 Series Touring
A6 Avant @ Audi AG
3 Series Touring @ BMW Group Press

Costs and Consumption

Price
49700 - 70200 £
Price
41100 - 131100 £
Consumption L/100km
2.3 - 7.5 L
Consumption L/100km
2.5 - 10.5 L
Consumption kWh/100km
-
Consumption kWh/100km
-
Electric Range
94 - 101 km
Electric Range
91 - 97 km
Battery Capacity
20.70 kWh
Battery Capacity
19.50 kWh
co2
53 - 170 g/km
co2
57 - 238 g/km
Fuel tank capacity
46 - 60 L
Fuel tank capacity
40 - 59 L

Dimensions and Body

Body Type
Estate
Body Type
Estate
Seats
5
Seats
5
Doors
5
Doors
5
Curb weight
1865 - 2240 kg
Curb weight
1650 - 2025 kg
Trunk capacity
404 - 503 L
Trunk capacity
410 - 500 L
Length
4999 mm
Length
4713 - 4801 mm
Width
1875 mm
Width
1827 - 1918 mm
Height
1472 mm
Height
1440 - 1448 mm
Max trunk capacity
1423 - 1534 L
Max trunk capacity
1420 - 1510 L
Payload
535 - 570 kg
Payload
405 - 520 kg

Engine and Performance

Engine Type
Petrol, Petrol MHEV, Diesel MHEV, Plugin Hybrid
Engine Type
Diesel MHEV, Petrol, Petrol MHEV, Plugin Hybrid
Transmission
Automatic
Transmission
Automatic
Transmission Detail
Dual-Clutch Automatic
Transmission Detail
Automatic Gearbox
Drive Type
Front-Wheel Drive, All-Wheel Drive
Drive Type
Rear-Wheel Drive, All-Wheel Drive
Power HP
204 - 367 HP
Power HP
150 - 550 HP
Acceleration 0-100km/h
4.7 - 8.3 s
Acceleration 0-100km/h
3.5 - 8.8 s
Max Speed
238 - 250 km/h
Max Speed
213 - 300 km/h
Torque
340 - 550 Nm
Torque
250 - 700 Nm
Number of Cylinders
4 - 6
Number of Cylinders
4 - 6
Power kW
150 - 270 kW
Power kW
110 - 405 kW
Engine capacity
1968 - 2995 cm3
Engine capacity
1995 - 2998 cm3

General

Model Year
2025
Model Year
2024 - 2025
CO2 Efficiency Class
F, D, E, B
CO2 Efficiency Class
D, E, F, G, B
Brand
Audi
Brand
BMW
Is the Audi A6 Avant offered with different drivetrains?

The Audi A6 Avant is available as Front-Wheel Drive or All-Wheel Drive.

The prices and data displayed are estimates based on German list prices and may vary by country. This information is not legally binding.