First Glance and Street Presence
BMW iX cuts an unmistakable silhouette with a tall, muscular stance and a front that still divides opinion — the 'big grille' becomes a sculpted surface rather than a throat to feed. At 4,965 mm long and 1,970 mm wide it reads like a road-going flagship rather than a compact SUV, making it highly visible in traffic and easy to pick out in a car park. The presence is deliberate: this is an executive EV that aims to impress before it even moves.